</> SED APP Solutions Your Partner in Smart Digital Growth
Custom software & eCommerce development

Custom business software built around how you actually work

We build CRM systems, SaaS platforms, customer portals, dashboards and Laravel applications for businesses that have outgrown spreadsheets and off-the-shelf tools.

Industries

Software and Digital Commerce Systems that help Businesses operate, sell and grow

Built to your process, not someone else's template.

Operational Bottlenecks

Still running your business through Excel, email and four tools that don't talk to each other?

There's usually a moment when a business realises its software has become the bottleneck. It tends to look like this:

The same customer data lives in three places, and nobody's sure which one is correct

A report that should take seconds takes someone half a day, every week

New staff take months to learn how things are done here, because the process only exists in people's heads

Orders, approvals or invoices get missed because the handoff is a WhatsApp message

You're paying a monthly subscription for a tool your team spends half its time working around

Your previous developer left, and nobody can safely touch the codebase

The Practical Solution

None of these need a bigger team. They need the process encoded once, properly, in software your business owns.

Our Methodology

How We Work

Phase 01 • Scoping

How we scope before quoting

Most projects go wrong at the scoping stage, not the coding stage. So before we give you a price or write a single line of code, we spend time understanding your actual workflow. Not the one in your company handbook — the one your team uses every Tuesday afternoon. That means mapping where data enters, who touches it, what rules apply, and what the finished output should be. When you get our proposal, every feature is tied to a specific business outcome, and every cost is accounted for.

Phase 02 • Handover

What you get at handover

You don't just get a working system. You get a fully deployed application on infrastructure you control, the complete source code repository, documentation for your database schema and environment configuration, and training for your team before we sign off. If you need ongoing maintenance, we're here. If you prefer to handle it internally, your codebase is clean enough for any competent developer to take over.

What We Build

Our Core Services

WooCommerce & WordPress

WooCommerce & WordPress

From business websites to full online stores, we build WordPress solutions that stay fast, stay secure and stay easy for your team to update without calling a developer for every…
Marketing and business websites
Custom theme development
WooCommerce store setup & customisation
Plugin audit, cleanup and conflict resolution
Speed and Core Web Vitals optimization
Security hardening and malware cleanup
Inquire about WooCommerce
Shopify Stores

Shopify Stores

We build and customise Shopify stores for businesses that need more than a theme installed: clean design, a checkout that doesn't leak sales, apps that talk to each other, and…
Store setup and configuration
Custom Liquid section and page development
App integration and app stack cleanup
Payment gateway and shipping rule setup
Speed and Core Web Vitals optimization
Store audit: speed, UX and conversion friction
Inquire about Shopify
SaaS Applications Development

SaaS Applications Development

Have a software idea, or an internal tool other companies keep asking to buy? We design and build subscription platforms end to end: multi-tenant architecture, Stripe or Lemon Squeezy billing,…
Multi-tenant data isolation
User onboarding and invite flows
Subscription billing with proration & dunning
Usage limits and tiered plans
Admin panel for platform management
Webhooks and third-party integrations
Inquire about SaaS
Custom CRM Development

Custom CRM Development

We build CRM systems around your sales pipeline, follow-up rhythm, reporting and internal handoffs. No paying per seat for features you will never touch.
Contact and company history
Custom pipeline stages
Task and follow-up automation
Quotes and proposal generation
Role-based permissions
Email integration
Inquire about Custom CRM
Legacy System Modernization

Legacy System Modernization

Old applications that still run the business but are slow, fragile or impossible to change. We modernize incrementally without breaking what already works.
Codebase and architecture audit
PHP and database version upgrades
Modular rebuilds
Security vulnerability remediation
Zero-downtime data migration
Inquire about Modernization
Business Process Automation

Business Process Automation

Repetitive work that currently lives in Excel files, email chains and someone's memory gets turned into a workflow the system runs on its own.
Multi-step approval workflows
Scheduled background processing
Email, SMS and WhatsApp notifications
Document generation
Audit trails and logging
Inquire about Automation
Customer & Vendor Portals

Customer & Vendor Portals

Give clients or suppliers their own login to view status, submit orders, download documents and communicate without needing your team to act as intermediaries.
Self-service client login
Order tracking and history
Document upload and download repository
Role permissions per company user
Direct query and messaging channels
Inquire about Portals
Dashboard & Reporting Systems

Dashboard & Reporting Systems

Business data spread across systems, pulled into one place and turned into views people will actually open. Accurate numbers without four hours of manual spreadsheet merging.
Data aggregation from multiple sources
Role-specific views (executives vs managers)
Export to Excel and PDF
Scheduled email reports
Fast-loading cached aggregations
Inquire about Dashboards
Laravel Development & Maintenance

Laravel Development & Maintenance

Ongoing Laravel work on applications already in production: new features, version upgrades, bug fixing, query/performance optimization, and queue architecture.
Framework upgrades (Laravel 9/10/11)
Legacy PHP to modern Laravel refactoring
Slow query optimization and indexing
Queue, cache and worker configuration
Automated tests and CI/CD pipelines
Inquire about Laravel
Contact

Tell us about your Project

The more detail here, the more useful the first call is. Connect directly with our team or send your project specifications below.

Connect on Social Media

Project Specifications

Tell us what you need and where the bottlenecks are.

FAQ

Most custom software projects take between 6 and 14 weeks from scoping to deployment, depending on complexity. A focused portal or workflow automation might take 4 to 6 weeks; a full SaaS platform or multi-system CRM with complex integrations will be longer. We give you a clear timeline with milestones before we start, and we stick to it.

We quote fixed project fees based on a detailed scope, not open-ended hourly billing. Smaller automation or integration projects typically start from a few thousand dollars; comprehensive custom platforms are priced according to the modules, integrations, and compliance requirements involved. We scope first so you know the total investment upfront — no surprise invoices.

Yes, 100%. Upon final payment, you own full intellectual property rights to the custom code we write for you, along with all repository access, database schemas, and documentation. We build on open technologies so you are never locked in to us or any proprietary platform.

Yes. We frequently take on existing Laravel applications, custom PHP systems, WordPress/WooCommerce builds, and Shopify stores. We start with a code and architecture audit to understand what’s working, what’s fragile, and what needs immediate attention, then agree on a phased plan to improve or extend it without disrupting your daily operations.

Every project includes a post-launch warranty period where any bugs or discrepancies against the agreed scope are resolved at no extra charge. After that, we offer monthly maintenance retainers for ongoing improvements, feature additions, security updates, and performance monitoring. You can also engage us on a project-by-project basis as your needs evolve.

Yes. This is a common situation. We conduct a thorough codebase and architecture review to evaluate the quality of the existing work, identify gaps, security issues, and technical debt, and give you an honest assessment of whether it makes sense to continue from the current state or refactor critical parts before completing it.

Just an initial conversation about what your business does, where the friction is, and what a successful outcome looks like. If you have existing process documents, spreadsheets, screenshots of current tools, or API documentation for systems you need to connect, that helps us move faster. We will guide you through the rest during scoping.